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About proud ounces

Proud Ounces partners with employers, to get moms back to work, by supporting their ability to integrate breastfeeding & working.

We’re solving a massive problem. Employers are not providing effective, legally compliant support for a rapidly growing segment of the workforce present across every single industry and job type -- breastfeeding employees. Despite the growth of this group, 100% of women interviewed about their pumping & working experiences describe a major lack of support.  

That leaves moms to choose from one of 3 paths, quit work, “make it work” in non optimal conditions OR quit breastfeeding. 

At Proud Ounces, we are enacting meaningful change on both sides of this equation. We empower and educate EMPLOYEES by teaching them the skill of breastfeeding & working through a service called Pump Coaching. This 1:1, virtual, customized session gives a mom the confidence & information to be a pumping & working pro on the first day back to work. We primarily partner with businesses who offer Pump Coaching as an employee benefit. 

We also teach and inspire EMPLOYERS to drastically uplevel their lactation support programs. Proud Ounces will offer the only one stop, easy to access digital program guiding HR decision makers through the process to create spaces, build policy, change culture and train managers to support breastfeeding employees. The program will offer both education for HR and management and easy to use resources that meet users where they are and give them all the tools to get their lactation support programs to the next level.

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expo schedule

We will be running the following programing during the afternoon sessions, repeated each hour between 1pm - 4pm:

1:00 PM  |  Meet the Founder of Proud Ounces 

1:15 PM   |  Hear the Proud Ounces pitch + Q&A

1:35 PM  |  Play pumping & working trivia and demystify what your breastfeeding colleagues are doing in a lactation space during work!

1:50 PM  |  Ask us anything 


Meet The Team

KRISTEN DEVINNEY

KRISTEN DEVINNEY

Kristen is on a mission to change the reality of pumping & working for moms and the businesses that support them. After managing digital marketing campaigns for Fortune 500 clients at several advertising agencies across New York City, Kristen joined Google in 2009. She spent almost 10 years as a search specialist, sales leader and trusted partner to c-level executives working with Google to market their products and brands. She has guest lectured at both Harvard and Cornell Business Schools. 

During her time at Google, Kristen became the mother to three daughters and spent over 2 years pumping breast milk at her office in New York City, her home office in New Jersey, client offices, airport waiting areas, restaurants, plane bathrooms, taxis, hotel rooms, her car, trains and countless other locations. She experienced frequent stress while trying to integrate pumping seamlessly into her ambitious professional goals which inspired her to found Proud Ounces. She’s now devoted to making sure every mom has the support to meet their breastfeeding and professional goals.