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About FOOD COLLECTIVE

Food Collective is a women-owned, mission-driven community of creators collaborating to empower local food businesses. Offering commercial-grade test kitchens, co-working and studio space, we provide small food businesses with a place to grow. By creating a space that is as inspiring as much as it is functional, we're bringing food, design and marketing together to build the next generation of food and beverage brands.

This member-focused concept fosters collaboration among newbies and experts alike through welcoming, inclusive and diverse programming and coaching. Membership includes access to classes, DIY resources, and specialized tools & equipment in an environment that allows the freedom to test products or recipes, hold pop-up dinners, workshops, gather peer reviews and more. Commercial-grade kitchen work stations are paired with creative studios, for everything from digital video content to packaging design. Members are encouraged to share their expertise and collaborate on projects, both within the brick and mortar space and virtually with the larger Food Collective community.

foodcollectivestudio.com


EXPO SCHEDULE

We will be running the following programing during the afternoon sessions, repeated each hour between 1pm - 4pm:

1:00 PM | Meet the Founders | About Food Collective

1:20 PM | Pitch Deck Run-Through

1:30 PM | Open Q & A

1:40 PM | Discussion | Building a Brand: Design & Marketing for Start Ups


Meet The Team

JEN HONOVIC HERCZEG

JEN HONOVIC HERCZEG

Jen has over 15 years of experience in food and beverage branding, strategy and digital marketing working for best-in-class brands like Chipotle Mexican Grill, Whole Foods Market, Starbucks Coffee Company and Di Bruno Bros. to name a few, often serving on special teams focusing on innovation, growth and strategy. She holds an MBA in Marketing and International Business from Temple University, where she also serves as an adjunct professor, and a BA in Communication from Villanova University and Pastry & Baking certificate from the Institute of Culinary Education. Jen enjoys taking advantage of Philadelphia’s vibrant farmers markets, outstanding restaurants and independent shops, and serves on the Board of the South Philly Food Co-op and works with Edible Philly magazine. She lives with her husband Mark, son Sam and Great Dane Archie in South Philly, which is fondly reminiscent of her childhood growing up in a big Croatian immigrant family in New York City and Long Island.

JAMIE HOFFMAN

JAMIE HOFFMAN

Half creative, half analytical, Jamie brings 15-years of specialty food design to Food Collective. Her passion for great design, knack for creative problem-solving and ability to manage a multi-disciplinary team make her a crucial asset to any business. Through past roles on agency and in-house teams, Jamie has gained deep hands-on experience in art direction, visual content production, web design, packaging, print, digital, product development and store design. Jamie has art directed and worked with local food brands such as Di Bruno Bros., Carlino's, Whole Foods, Sprouts Farmers Market, Bell & Evans, PA Wines, PA Veggies, Poppy's Greengrocer and Little Baby's Ice Cream to name a few. Along with a handful of national brands outside of food such as Audi and Paper Source.