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What's Your Shtick? Personal Branding Online & Off

Lynne M. Williams, BS, MA, ABD is the Executive Director of the Philadelphia Area Great Careers Group, an all-volunteer 501(c) 3 nonprofit organization that provides career education and networking connections for: jobseekers in career transition, including veterans and employed and self-employed for career management. In addition, Lynne is also the owner of Around the Clock Executive Helper, a writer of resumes and LinkedIn profiles. Lynne presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In Person & Online, and other career-related, social media, and technology topics. 

This presentation is all about YOU!

  • Learn tips and best practices for business & networking cards

  • Learn the difference between taglines vs. slogans

  • Explore the six-word memoir

  • Perform a SWOT analysis of YOU

  • Develop personal branding on LinkedIn

  • Reflect on your online and offline reputation

  • Create your action plan