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What is a CRM? Creating Your Customer Management System

  • SBDC Temple University (map)

Business of all sizes benefit from collecting customer data in a Customer Relations Management system (CRM). Managing this information helps you improve customer experience, satisfaction, retention and service. We will cover:
-Importance of customer acquisition, customer experience, and customer retention
-What can a CRM do for you?
-What are the basic components of a CRM?
-Review of options: Spreadsheet vs Paid Service

This webinar is designed for:
-Businesses who do not yet have a paid CRM system
-Businesses who have not started or have just started organizing client information