There are many elements to human-centered design, including Design Thinking (the core methodology), Service Design (a variation that’s used in service settings), and Customer Journey Mapping (one of the key empathy-building methodologies). This rapidly-growing process of design is used in various forms by companies around the world, from large corporations to social enterprises, to nonprofits, in creating value for their customers and organizations.

Design Thinking is one of the next big competitive advantages in business, government, and the social sector.

Join us to learn about the design thinking process, service design techniques, and customer empathy tools to innovate and/or solve complex problems.

Takeaways
- Creative problem-solving through the design process
- How empathy-based research helps define real opportunities or challenges
- Ways to generate unique ideas
- Tools and approaches for various applications of the human-centered design process