In times of isolation and uncertainty, people are turning to the web more than ever to find answers and solutions. As marketers, our audience’s needs are evolving quickly - sometimes daily - as they react to the latest updates.

Rand Fishkin and Wil Reynolds have different approaches on how to approach marketing through a recession. One leans into the complexity of brand and messaging, the other, into precision budget cuts and following a micro data trail. Join us to hear them chat through their approaches.

Rand and Wil will each donate $1 per attendee who shows up to the webinar on April 27th -- up to $1,000 total to GiveDirectly’s new COVID-19 program.