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MilkCrate & Message Agency: To App or Not To App

In these trying times where in person interactions are suddenly constrained, it is even more important to have a strong engagement plan for utilizing digital and virtual tools. Reflective nonprofit program managers are asking themselves “How do I reach my volunteers/members/participants to better engage them in the activities that achieve my program’s goal? Especially if I can't reach them in person.” 

With the emergence of affordable mobile technology, it is common for program staff to explore the idea of launching an app. However! It is difficult to decide if an app is the right solution for their situation. This session will explore the process one nonprofit took determining if they should launch an app, what questions they asked, how they selected a vendor, and how they are using first phase learnings in the next iteration.

This session will include a decision making exercise, case stuies of clients that successfully navigated this decision, and tools to determine next steps including solutions that could be pursued when launching an app is not the answer.