The pandemic has benefited digital behemoths but hit midsize companies hard. Many leaders of midsize organizations may be wondering how to survive and prosper.

Jonathan Byrnes, co-author of the recent HBR article “How Midsize Companies Can Use Data to Compete with Digital Giants,” confirms that all companies, in particular mid-size ones, are very vulnerable—but midsize companies that are agile, innovative, and using data to find new insights can find opportunities to thrive.

On Friday, April 9, in a live, interactive HBR webinar, Byrnes will share insights on how midsize companies can take advantage of data to compete with digital giants. Byrnes will discuss:

• How midsize companies can analyze the profitability of different customer segments

• The key steps midsize company leaders need to take to succeed in post-pandemic markets: choosing their customers, aligning their resources, and managing their organization

• How to identify unique growth opportunities that will provide mid-size companies a competitive edge against large digital organizations

Byrnes will describe how midsize companies can use their existing customer data and will share practical, real-world case studies of mid-sized organizations that have done so.

To learn more about the advantages mid-size companies can use to compete with larger enterprises today and in the future, join Jonathan Byrnes and HBR on April 9.