This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats, and panel discussions focused on reimagining the world of marketing, media, technology, and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change.

Email marketing - when done well - can be one of the most effective ways to promote your business online. Whether you’re a small business owner just getting started with email marketing, a recent grad interested in the field, or a marketer looking to enhance your skills, this workshop serves as an introduction to help get you going. You’ll learn best practices, design tips, what data to analyze, and more.