One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price. During this workshop, we will focus on the following:

• Types of pricing strategies

• Finding your break-even price

• Determining cost structure

• Effect of pricing on your marketing efforts

The workshop includes an interactive activity that helps participants to determine their business’s cost structure and how it relates to their current pricing.