This event is open to all individuals.

In this workshop, you’ll gain a practical understanding of marketing research techniques and tools.  You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry.  There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively.

• Discover how to put ReferenceUSA and DemographicsNOW to work for you

• Learn how business librarians can help you with your specific research needs

• Leave with tangible market research skills you can put into practice immediately